Role | Creative Lead | Producer
Some featured work specific to Brand Development, Leadership Retreats, Capital Raise Decks, and the Big Pitch.
Sea to Summit
Brand Evolution
Australian-based Sea to Summit was looking to make moves globally through a robust refresh that was to touch nearly all facets of the brand — from identity, color, type, digital, content and even the more cumbersome lifts of tradeshow and packaging. While as Partner & Director of Creative at ACV — under the guidance of respected outdoor brand marketer and ex-CMO of the The North Face, Aaron Carpenter, we set out to re-build the brand from the DNA up.
First through powerful and multi-stakeholder DNA workshopping, then evolving their Brand Guidelines into a deep resource consisting of 60 pages of Creative & Strategic direction.
With those critical items signed off and embedded — we worked hand-in-hand with Brand, Marketing, Creative and Product teams to imagine, brief, design and launch the new Sea to Summit brand with a modern and human slant to a storied Aussie brand.
Brand Anthem & Launch Campaign
Tradeshow / Event Set
Cole Haan
Company Retreat
Cole Haan
Collection Campaign Anthem
Beam CBD
Pursuit for Better film
Beam is the leading 100% THC-Free CBD brand rooted in the sport segment. With its two founders coming from professional sports backgrounds, they realized the market was right for a THC-Free product designed specifically for athletes who cannot use most CBD products because of trace amounts of banned THC in the mix.
Looking to further cement their position in sports, I was commissioned to produce a campaign around Mat Fraser, their newly signed athlete and (at the time) 4-time World CrossFit Games Champion.
During the planning phase of the project, I learned that Mat was sober and had a truly inspiring story around his path to sobriety. This story was untold to his millions of fans across the globe.
